Monro is using tech to enhance customer experience

Traction News | March 14, 2016 – Auto care company Monro Muffler and Brake is harnessing the latest technology to enhance its customers’ experiences, interactions and loyalty.

The national automotive under-car repair and tire service company has partnered with relatively new start-up Cognistx, which has created an app that will enable Munro to send reminders to customers about oil changes or car services and present them with timely special offers tailored to them.

Cognistx, which helps create “intelligent customer experience,” calls its platform a “muscular learning engine.” It uses data to connect the dots, learning an individual’s preferences and behaviors, figuring out the most appropriate options for them and then delivering a customized recommendation or offer via mobile.

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Metacube: Our World-Class Development Partner

Our success wouldn’t be possible without Metacube, our development partner in Jaipur, India. Pictured here wearing their official Cognistx gear, the team poses at their offices. Thanks to Rahul, Mamta, Rakesh, Abhijeet, Bhavna, Ankita, Vijendra, Shivang and Harshita for bringing their talents, passion and world-class skills to Cognistx!


Tech firm set to open Innovation Quarter office on April 1

Triad Biz Journal | March 7, 2016 – Tech firm Cognistx is set to open an office in Winston-Salem’s Innovation Quarter on April 1

According to Sanjay Chopra, the company’s co-founder and CEO, the office is expected to employ 10 people at the end of its first year of operation, 25 people after two years and up to 60 after five years. 

The office will be located at 525 Vine Street and serve as the company’s “Customer Experience Center,” Chopra said. 

“Part of our business model is that we get lots of data from our customers,” he said in an interview. “We will be using the Winston-Salem office to massage the data, to cleanse the data, to do transcription. We can support customers, work with them from a marketing perspective. All that will be done from the Winston-Salem office.” 


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Cognistx To Enhance Monro Muffler & Brake’s Customer Engagement System

GIBSONIA, Pa.Feb. 29, 2016 /PRNewswire/ — Monro Muffler & Brake, a national automotive undercar repair and tire service company with 1,030 company-operated stores in 25 states under the brands names of Monro Muffler Brake and Service, Mr. Tire, Tread Quarters Discount Tires, AutoTire, Tire Warehouse, Tire Barn, Ken Towery’s Tire and Auto Care, The Tire choice and Car-X, will enhance the customer experience of maintaining and repairing their cars and trucks over the next several years.

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Exclusive: Startup Cognistx ramps up hiring

A Pittsburgh-region tech startup is more than doubling local staff as it readies for the May 15 launch of its first product, an app that will enable Monro Muffler Brake Inc. to make extremely customized offers to customers.

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Cognistx + Inphome: Companies Merge 

Cognistx and Inphome have announced their recent merger to create a more powerful and robust offering to clients. The newly merged company, to be called Cognistx, applies a toolkit of leading edge technologies including Big Data, advanced analytics, cognitive algorithms and advanced voice analysis to solve complex business problems.

LTI Student’s System Tops International Field in Live Question-Answering

A Carnegie Mellon system designed to rapidly answer questions — even some seemingly off the wall — posed to the Yahoo! Answers website received the highest score by far in the LiveQA evaluation track at the Text Retrieval Conference (TREC 2015).

“This is the question answering that really matters to people,” said LTI Professor Eric Nyberg, who heads the Open Advancement of Question Answering (OAQA) group. “These are real questions by real users answered in real-time.”

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Algorithms Need Managers, Too


Most managers’ jobs involve making predictions. When HR specialists decide whom to hire, they’re predicting who will be most effective. When marketers choose which distribution channels to use, they’re predicting where a product will sell best. When VCs determine whether to fund a start-up, they’re predicting whether it will succeed. To make these and myriad other business predictions, companies today are turning more and more to computer algorithms, which perform step-by-step analytical operations at incredible speed and scale.

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Startup hopes to push shopping offers to you while you’re driving by store

Repeat entrepreneur Sanjay Chopra and Eric Nyberg, professor at Carnegie Mellon University’s School of Computer Science, have teamed on an ecommerce startup that will use mobile data to create personalized shopping offers.

Cognistx, which is based in Gibsonia, launched in July and expects to debut its first product in early fall. Via language processing and data manipulation, the young mobile marketing firm enables retailers to offer personalized offers to customers, Chopra said. That includes their history with the retailer and to-the-minute information such as their location. Nyberg had consulted with IBM on the Watson project, the supercomputer that won on “Jeopardy!” four years ago. Chopra, previously CEO of local tech firm OnlineChoice, was working in business development for IBM at the time.

Excerpted from the Pittsburgh Business Times. Read the full article here.

Forbes: The Future of Super-Smart Retailing

by Karen Barnes | partner + svp, strategy

Our ability to deliver truly personForbes_Logoalized mobile marketing continues to attract attention – this time from Forbes magazine in an article titled “Super Smart Retail, Coming Soon To A Device Near You.” Author Roger Dooley compares Cognistx’s learning algorithms to Amazon’s non-learning algorithms – which continue to offer him irrelevant content and product recommendations.

He also taps into concerns about “creepy” marketing – remember when Target knew teenaged customers were pregnant before their parents did? Fortunately, our 100% permission-based system keeps us out of creepy territory and only deliver relevant, context-driven content.

You can read the article here, and also listen to Roger’s podcast of his interview with our three co-founders here.

Want to be one of the first to join the Cognistx revolution? Click here to apply to become a Beta tester.