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BRINGING COGNITIVE TO THE COURSE
The first AI-powered mobile engagement platform for golf courses
Winston-Salem NC | Jan 6, 2017 – Plans are on go for Cognistx, the new tech company in Winston-Salem’s Innovation Quarter, to employ 60 within five years. That was the goal the company announced when it opened its Winston-Salem office last spring.
“Everything is operating as we’d hoped, even better than we’d hoped,” said Sanjay Chopra, Cognistx’s co-founder and CEO. “So far, so good.”
Admittedly, the growth is gradual. Chopra said his company has three employees working in Winston-Salem, as well as three interns, at least two of whom are students at Wake Forest University. A Raleigh operations office that Cognistx has opened has another four employees.
Cognistx, based near Pittsburgh, deals in cognitive algorithms and produces platforms to assist with customer interaction. The company is in the process of opening a “customer experience center” at 525 Vine St. in Innovation Quarter. Chopra said the goal is to have 25 people employed by the two-year anniversary of Cognistx’s opening, which will be April 2018. Along the way, a data center will also be added to the Winston-Salem office.
Cognistx was founded in 2015 by Chopra, entrepreneur Jeffrey Battin and Carnegie Mellon University computer science professor Eric Nyberg, who was part of the team that developed IBM’s Watson computer.
Recently the company created an app for auto repair chain Monro Muffler Brake and Service to provide customized offers and service histories.
“The idea is statistical machine learning,” Chopra said. “With Monro, it’s about understanding customer preferences, and how many cars you have, the mileage, when was your last oil change, your last state inspection. And we can present the right offer to this customer at the right time. Maybe you’ve been meaning to set up their next oil change, but never got around to doing it. But we send a timely offer, you press a button, and it sets up an appointment for you.”
Chopra was drawn to Winston-Salem in part by the low cost of doing business.
The company, Chopra said, is seeking project managers, technical writers and people who “understand program management, customer service, customer support and datsa science.”
Steve Huffman is a general assignment reporter for Triad Business Journal.
Pittsburgh, PA | December 19 – Two southwestern Pennsylvania tech firms have partnered to launch an app for golfers and the first customer is a local course.
The app will enable users to schedule tee times, choose players from their buddy list, track and compare scores, map the course and receive personalized offers based on playing preferences and past purchases.
Club Prophet Systems, Cheswick-based developer of golf management software and cognitive computing startup Cognistx, whose tech hub is in Gibsonia, said the first course to benefit from the new app is Freeport-based Birdsfoot Golf Club.
Winston-Salem, NC | December 12 — Club Prophet Systems, the world leader in golf management software, is partnering with cognitive-computing startup company Cognistx to create a game-changing app designed to deliver intelligent, individualized content and offers to golfers. Users will be able to schedule tee times, choose players from their buddy list, track and compare scores, map the course and receive personalized offers based on their playing preferences and past purchases.
“We’re excited to launch this new offering to our customers and know it will help them generate incremental revenue while delivering a great app experience to our customer’s golfers,” said Tom Robshaw, owner and President of Club Prophet Systems. “We chose Cognistx because of their deep technology and user experience track record. They brought us a new level of innovation that’s redefining the category through proprietary Artificial Intelligence algorithms which brings a whole new set of tools to the golf operator.”
The first course that will benefit from the app is Birdsfoot, located in Freeport, PA. Course owner Travis Lindsay will launch the app in time for the Spring golf season. “Our golfers will have an entirely new way to interact with us,” Stephenson said. “We’ll be delivering smarter marketing content and offers to individual golfers, not just generic messaging. We’re expecting big things.”
The app will be introduced at the PGA Show in Orlando January 24-27, 2017 at the Club Prophet Systems booth. Course owners and managers will be able to view a demo, discuss course customization options and learn about the affordable pricing plans available. “I’m an avid golfer,” said Cognistx CEO Sanjay Chopra. “We saw an opportunity to bring a smarter app and a personalized experience to the golfer while at the same time elevating the course operator’s reach through our use of cognitive computing, so we reached out to Club Prophet Systems to bring it life. I am excited to work on this project as I can apply Cognitive Computing to my favorite sport, golf!”
Cognistx is a cognitive computing company leveraging the latest data science tools and approaches to solve today’s most complex business challenges. The privately-held company has offices in Pittsburgh, PA; Raleigh, NC; and Winston-Salem, NC. Their first cognitive-powered app for Monro Muffler & Brake, MotoManager by Mr. Tire, was recently released and is now available on the App Store and Google Play.
About Club Prophet Systems
For the past 25 years, Club Prophet Systems has designed and provided fully integrated Golf Management Software systems for the golf industry including Point of Sale (POS), Food and Beverage (F&B) for Snack Bar to Fine Dining, Customer History and Member Management with Billing and Online Statements, Tee Time and Online Reservations, Email Marketing, Mobile Solutions, Integrated Credit Card Processing, Reporting, Inventory, and much more. Club Prophet Systems serves more than 1600 facilities in 16 countries in 9 languages. CPS provides local server and cloud solutions for every type of golf facility including driving range, public, private, resort and municipal including multi-course and management companies.
Pittsburgh, PA | December 2 — Cognistx CEO Sanjay Chopra was appointed to the Advisory Board for Chatham University’s Business and Entrepreneurship Department. As a member of the Advisory Board, Sanjay will provide feedback on strategic plans and goals for the B&E Department. Congratulations, Sanjay!
Chatham University is a Pittsburgh-based academic institution with an enrollment of over 2,200 students and over 60 undergraduate and graduate programs in sustainability, health and lab sciences, business and communication, and the arts and humanities. Chatham prides itself on preparing women and men to be world ready: to build lives of purpose and value and fulfilling work. Chatham believes that world readiness means being an informed and engaged citizen in one’s communities; recognizing and respecting diversity of culture, identity and opinion; and living sustainably on the planet.
Los Angeles, CA | December 1, 2016 — Cognistx was featured on Worldwide Business with kathy ireland® on Sunday, November 20, 2016. Kathy Ireland interviewed Cognistx CEO Sanjay Chopra, to talk about how “Cognistx brings together science and creativity for the ultimate, consumer-based marketing solution.”
If you missed the feature that aired on Fox Business Network and Bloomberg International, watch the full interview below!
Durham, NC | November 30 — Pittsburgh-based Cognistx seeks a highly talented UX/Graphic Designer for our creative team in the Raleigh/Durham/Chapel Hill area.
Raleigh/Durham/Chapel Hill, NC
The Designer should enjoy working in a fast-paced and collaborative environment on a variety of projects for clients as well as internal efforts. In this position the Designer will work with the Creative team to develop and drive branding, identity, and UI/UX schemes from concept through technical production under the design direction of the Creative Director.
The Designer must have the ability to work independently as well as work well in a team environment. The Designer must also communicate and comprehend design direction quickly and efficiently. The right candidate must be extremely driven, a self-starter, and able to work remotely until office space becomes available.
Duties and Responsibilities:
- Design and produce a variety of digital collateral from concept to final production, including UI/UX schemes, sales presentations, corporate marketing collateral and internal technical documents
- Develop production assets for web and mobile applications, working directly with technical team
- Use graphic design expertise to interpret needs from the project team, including partners, directors, and project managers
- Work with creative/marketing and technical to maintain budgets, timelines, and required specifications
- Report to and work with Creative Director, project manager and technical partners
- Completed graphic design or related degree from an accredited institution
- 4 or more years of proven graphic design or UI/UX experience
- Ability to work in a team environment within a fast-paced, deadline driven environment
- Strong communication skills and the ability to receive and deliver constructive critique
- Possess expert knowledge of graphic and UX design methods, especially: design trends, UI/UX best practices, typography, layout, and production methods
- Expert knowledge of Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Keynote
- Experience in UI/UX tools such as Sketch, Invision, or Marvel
- Proficiency in motion graphics software is a plus
- Must work on Mac (obviously)
Please submit all relevant resume and portfolio links to:
Pete Minnelli, SVP Creative
Applicants without a portfolio will not be considered.
Cognistx is an applied technology company harnessing the latest in data science – Big Data, advanced analytics, natural language processing, and artificial intelligence – to solve real world problems for our clients. Our SmartCognitives Engine is used to deliver individualized, intelligent content whether it’s an offer, article, dashboard, chat or recommendation and is technology-agnostic, so it’s easily integrated with existing apps, web sites, chat bots, POS systems and more.
Founded in 2015, Cognistx is privately-held with offices in Pittsburgh, PA; Raleigh, NC and Winston-Salem, NC. The company has been nominated for Startup of the Year by the Pittsburgh Technology Council and has just released its first cognitive-powered mobile app in late-October.