Nyberg’s New Company Featured on Pittsburgh NPR Affiliate

Pittsburgh PA | Tuesday, July 26, 2016 – Most social media users know the story: You’re reading your newsfeed and open a new tab on your browser to do some shopping. The next time you log in to whatever social media platform you’d used, the advertisements miraculously relate directly to what you’d been shopping for. Coincidence? No way. Machine learning techniques are working way below the surface to determine what you’re looking at and what deals apply to you.

Imagine if you could harness that technology so you’d receive a message when you were near a store offering just what you were looking for — from the perfect accessory to a discounted oil change.


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Yes, That Deal Was Created Just For You. How Artificial Intelligence Shapes How We Shop

NPR | July 20, 2016 – So, you had a baby a couple of years ago, and you go to a store’s app to search for a toy for your now-toddler. And whaddayaknow, there’s a sale on the perfect treat. That could become more common as artificial intelligence continues to creep into our mobile shopping experiences.

One Pittsburgh company, CognistX, is at the forefront of that movement. Its mobile app enhancements let retailers use advanced information about a person’s lifestyle and spending habits to target specific content toward shoppers.

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TechVibe Radio KDKA 1020 Pittsburgh: Presenting the Cognistx Story – 5/13/16 @ 7pm

Pittsburgh PA | May 13, 2016 – Cognistx is a new startup that utilizes mobile data to create more personalized, relevant shopping for consumers. Serial entrepreneur and CEO Sanjay Chopra will give us all of the details. Link to the podcast here. Get TechVibe Radio on demand at or

Technology Overtakes Tobacco in Winston-Salem, N.C.

N.Y. Times | April 28, 2016 — The idea that universities and government could jointly build a business park framed around technology was born 55 years ago in North Carolina, on farm and forest land eight miles south of downtown Durham.

That business park, Research Triangle Park, is a collection of spacious office buildings housing 170 companies on a 7,000-acre suburban campus navigated by car. It fit two of the primary real estate priorities of the postwar 20th century: mobility and privacy.

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Cognistx to move into the Innovation Quarter

Winston Salem Journal | April 8, 2016 –

Cognistx, a new applied technology start-up company, announced Tuesday that it has signed a lease for space downtown at 525 Vine St. in Wake Forest Innovation Quarter.

Cognistx, which will continue to keep an office in Pittsburgh, uses mobile data aimed at creating more personalized, relevant shopping offers.

The company has two employees in Winston-Salem but plans to have four to six by the end of the year. The office in the Innovation Quarter will house several departments.

Sanjay Chopra, the company’s chief executive, is a serial entrepreneur with more than 20 years of experience in e-commerce strategy, business development and technology.

Link to the article.

Monro is using tech to enhance customer experience

Traction News | March 14, 2016 – Auto care company Monro Muffler and Brake is harnessing the latest technology to enhance its customers’ experiences, interactions and loyalty.

The national automotive under-car repair and tire service company has partnered with relatively new start-up Cognistx, which has created an app that will enable Munro to send reminders to customers about oil changes or car services and present them with timely special offers tailored to them.

Cognistx, which helps create “intelligent customer experience,” calls its platform a “muscular learning engine.” It uses data to connect the dots, learning an individual’s preferences and behaviors, figuring out the most appropriate options for them and then delivering a customized recommendation or offer via mobile.

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Metacube: Our World-Class Development Partner

Our success wouldn’t be possible without Metacube, our development partner in Jaipur, India. Pictured here wearing their official Cognistx gear, the team poses at their offices. Thanks to Rahul, Mamta, Rakesh, Abhijeet, Bhavna, Ankita, Vijendra, Shivang and Harshita for bringing their talents, passion and world-class skills to Cognistx!


Tech firm set to open Innovation Quarter office on April 1

Triad Biz Journal | March 7, 2016 – Tech firm Cognistx is set to open an office in Winston-Salem’s Innovation Quarter on April 1

According to Sanjay Chopra, the company’s co-founder and CEO, the office is expected to employ 10 people at the end of its first year of operation, 25 people after two years and up to 60 after five years. 

The office will be located at 525 Vine Street and serve as the company’s “Customer Experience Center,” Chopra said. 

“Part of our business model is that we get lots of data from our customers,” he said in an interview. “We will be using the Winston-Salem office to massage the data, to cleanse the data, to do transcription. We can support customers, work with them from a marketing perspective. All that will be done from the Winston-Salem office.” 


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Cognistx To Enhance Monro Muffler & Brake’s Customer Engagement System

GIBSONIA, Pa.Feb. 29, 2016 /PRNewswire/ — Monro Muffler & Brake, a national automotive undercar repair and tire service company with 1,030 company-operated stores in 25 states under the brands names of Monro Muffler Brake and Service, Mr. Tire, Tread Quarters Discount Tires, AutoTire, Tire Warehouse, Tire Barn, Ken Towery’s Tire and Auto Care, The Tire choice and Car-X, will enhance the customer experience of maintaining and repairing their cars and trucks over the next several years.

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Exclusive: Startup Cognistx ramps up hiring

A Pittsburgh-region tech startup is more than doubling local staff as it readies for the May 15 launch of its first product, an app that will enable Monro Muffler Brake Inc. to make extremely customized offers to customers.

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