Most managers’ jobs involve making predictions. When HR specialists decide whom to hire, they’re predicting who will be most effective. When marketers choose which distribution channels to use, they’re predicting where a product will sell best. When VCs determine whether to fund a start-up, they’re predicting whether it will succeed. To make these and myriad other business predictions, companies today are turning more and more to computer algorithms, which perform step-by-step analytical operations at incredible speed and scale.
Triad Biz Journal | March 7, 2016 – Tech firm Cognistx is set to open an office in Winston-Salem’s Innovation Quarter on April 1.
According to Sanjay Chopra, the company’s co-founder and CEO, the office is expected to employ 10 people at the end of its first year of operation, 25 people after two years and up to 60 after five years.
The office will be located at 525 Vine Street and serve as the company’s “Customer Experience Center,” Chopra said.
“Part of our business model is that we get lots of data from our customers,” he said in an interview. “We will be using the Winston-Salem office to massage the data, to cleanse the data, to do transcription. We can support customers, work with them from a marketing perspective. All that will be done from the Winston-Salem office.”
GIBSONIA, Pa., Feb. 29, 2016 /PRNewswire/ — Monro Muffler & Brake, a national automotive undercar repair and tire service company with 1,030 company-operated stores in 25 states under the brands names of Monro Muffler Brake and Service, Mr. Tire, Tread Quarters Discount Tires, AutoTire, Tire Warehouse, Tire Barn, Ken Towery’s Tire and Auto Care, The Tire choice and Car-X, will enhance the customer experience of maintaining and repairing their cars and trucks over the next several years.
A Carnegie Mellon system designed to rapidly answer questions — even some seemingly off the wall — posed to the Yahoo! Answers website received the highest score by far in the LiveQA evaluation track at the Text Retrieval Conference (TREC 2015).
“This is the question answering that really matters to people,” said LTI Professor Eric Nyberg, who heads the Open Advancement of Question Answering (OAQA) group. “These are real questions by real users answered in real-time.”
Repeat entrepreneur Sanjay Chopra and Eric Nyberg, professor at Carnegie Mellon University’s School of Computer Science, have teamed on an ecommerce startup that will use mobile data to create personalized shopping offers.
Cognistx, which is based in Gibsonia, launched in July and expects to debut its first product in early fall. Via language processing and data manipulation, the young mobile marketing firm enables retailers to offer personalized offers to customers, Chopra said. That includes their history with the retailer and to-the-minute information such as their location. Nyberg had consulted with IBM on the Watson project, the supercomputer that won on “Jeopardy!” four years ago. Chopra, previously CEO of local tech firm OnlineChoice, was working in business development for IBM at the time.
Excerpted from the Pittsburgh Business Times. Read the full article here.
by Karen Barnes | partner + svp, strategy
Our ability to deliver truly personalized mobile marketing continues to attract attention – this time from Forbes magazine in an article titled “Super Smart Retail, Coming Soon To A Device Near You.” Author Roger Dooley compares Cognistx’s learning algorithms to Amazon’s non-learning algorithms – which continue to offer him irrelevant content and product recommendations.
He also taps into concerns about “creepy” marketing – remember when Target knew teenaged customers were pregnant before their parents did? Fortunately, our 100% permission-based system keeps us out of creepy territory and only deliver relevant, context-driven content.
Want to be one of the first to join the Cognistx revolution? Click here to apply to become a Beta tester.
by Karen Barnes | partner + svp, strategy
Welcome to the age of individual mobile marketing! Finally, technology, customer demand and timing are converging for the next big paradigm shift – true customer-centricity.
The word is starting to spread about our SmartCognitives™ platform – and recently attracted the attention of Roger Dooley, author of Brainfluence, popular blogger and Forbes magazine contributing writer. He recently interviewed our three co-founders about the technology and opportunity driving our platform.
- How the SmartCognitives™ platform was designed to work.
- The “why” that Eric, Sanjay and Jeffrey are attempting to answer.
- How your browsing history influences the ads and coupons you receive.
- Why retailers need to be omnivorous in their data collection.
- Where Target went wrong in their personalized ads.
- When to use dialog vs form-based questionnaires.